Vice Canada staff look to unionize

Staff at Vice Canada may follow the lead of their American counterparts and form a union.
Organizers are trying to get enough staff to their union cards before the Christmas holidays so that they can trigger a certification vote. “We’ve been working on it for the last couple of months,” said Tannara Yelland, a former Vice employee and temporary organizer with the Canadian Media Guild.
Vice was founded in Montreal in 1994. Initially a very small, independent media company that produced Vice magazine, it has expanded into a multinational company currently valued at US$4 billion. In Canada, the company recently entered into a partnership with Rogers Communications to start Viceland, a 24-hour cable channel. As a result, it hired 100 new staff to produce content for the channel.
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