By Bron Maher, PressGazette, July 12, 2023
Haymarket-owned ad industry magazine Campaign has acquired Toronto-based title The Message.
The Message, which launched in 2019 and covers the advertising industry in its home country, will be rebranded Campaign Canada in early 2024.
Haymarket Media Group said the acquisition comes as Campaign “looks to expand into new markets, with Canada as the core first focus due to its unique and fast growing advertising market”.
Haymarket global chief executive Kevin Costello said: “Canada is set to become the sixth biggest advertising market by 2025 – it’s currently in eighth place. We know we are entering a market flooded with opportunities at the right time, as we undoubtedly see the industry will boom.”
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