ive streaming startup Twitch, which grew its users over 40% in the past year, said it is building a studio in San Francisco to host videogame broadcasts and attract more advertisers and viewers to its novel live chat format.
The venture-backed startup, revealing its latest numbers, averaged 50 million monthly active users in June versus 35 million a year ago. That growth rate is down from when they doubled users in all of 2013, but user numbers typically pick up in the second half, a Twitch spokesman said.
“We want to test ways to help our everyday streamer produce more and more premium content,” chief operating officer Kevin Lin said in a recent interview. “We don’t want to move in to (making) our owned-and-operated content.”
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