Warner Bros. Interactive Entertainment (WBIE), the gaming and interactive branch of Warner Bros., is bringing one of the most popular game franchises in the world into the competitive toy/game hybrid market with Lego Dimensions.
The hybrid toy/game category, or toys-to-life, is big business with the success of Activision’s Skylanders, Nintendo’s Amiibos, and Disney Infinity. Skylanders alone has become a $3 billion business.
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