Torstar's weekly magazine The Grid shuttered

Weekly Toronto magazine The Grid is shutting down, falling victim to weak advertising revenues that have plagued Canada’s print media.
The free publication, which launched in 2011 as a successor of sorts to the now-defunct Eye Weekly, will cease publication immediately and put out its last issue on Thursday. It is owned by Torstar Corp. (TSb.TO 8.02 -0.06 -0.8%), which also owns the Toronto Star as well as the free Metro daily newspapers
Laas Turnbull, the magazine’s publisher and editor-in-chief, said in an interview that a “perfect storm” of factors driving down advertising spending in print and keeping prices low for online ads proved too much for his young enterprise to overcome.
“What happens is that media planners turn to the stuff they know, the stuff that has a history. And we’re still a startup so we’re still struggling to establish an audience, establish a brand,” Turnbull said. “We just didn’t have a long enough window (of opportunity).”
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