Sony Pictures Animation and Fred Seibert’s Frederator Networks have launched a contest to find new toon talent, with the winner to be granted a deal for a series that will run on Frederator’s Cartoon Hangover channel on YouTube.
Under the companies’ new Go! Cartoons incubator project, Sony Pictures Animation will fund 12 five-minute animated shorts, one premiering every month on Cartoon Hangover’s YouTube channel starting in the fall of 2015. One of those shorts will then be picked to become a limited series for the channel, which has more than 1.3 million subscribers.
“This is a great opportunity for Sony Pictures Animation to find new talent that might not emerge from more traditional platforms,” said Bob Osher, president of Sony Pictures Digital Prods.
Osher called Fred Seibert “a force of nature in animation,” noting that Seibert has developed multiple series from similar incubator projects including “The Powerpuff Girls,” “The Fairly OddParents” and “Adventure Time.” In addition, Genndy Tartakovsky, director of Sony’s “Hotel Transylvania,” was also discovered through one of Seibert’s incubator initiatives, when Tartakovsky pitched the idea for series “Dexter’s Laboratory.”
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