From News Media Canada
Independent Senator Andrew Cardozo rose in the chamber last week and called on the government to strengthen its federal advertising program to ensure the majority of its advertising dollars go to Canadian news media.
Here is the full text of his question:
News Media Canada is calling for the federal government to spend at least 25% of its advertising budget on traditional Canadian media.
It appears that of the $86 million spent by the government in advertising last year, only 1% was spent on Canadian newspapers. There are at least three reasons to spend more in Canada. First, buy Canadian. Build a strong Canadian news media sector and build a strong Canadian economy. Second, support Canadian media rather than the American-owned media. Third, support avenues for less disinformation coming from abroad. This is one way to financially support strengthening news media in Canada without an increased cost to the treasury.
My question is: Could the government review its advertising program and make sure we spend the majority, that is over 50% — News Media Canada is suggesting 25%, I’m suggesting the majority — of its advertising dollars in Canada on Canadian news media?
You can watch the full clip of his question by clicking the link below:
https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7342197333717123072?compact=1
Recent Comments