Postmedia, Sun papers will be shacking up

The rumour is true: Postmedia is merging its daily newspapers with Sun papers in some cities — or, perhaps more correctly, “co-locating” them.
“We actually have fully co-located our teams in Edmonton (into the Edmonton Journal building), sales and marketing teams in Calgary are now co-located in the Calgary Sun building (the Calgary Herald building is on the market) and other moves are planned in Ottawa and in Toronto,” Postmedia vice-president of communications Phyllise Gelfand told Yahoo Canada News on Tuesday.
Frank Magazine, a cheeky satirical publication with a track record as an in-the-know media tip sheet, set off a furor that reached well outside industry circles when it reported last week that Postmedia would fold three Sun papers into their Postmedia counterparts.
Such a move would decimate the Sun brand, leaving Sun papers in just Toronto and Winnipeg, and would substantially reduce competition in the other markets — exactly what the Competition Bureau sought to avoid when it green-lighted the $316-million acquisition of Quebecor Media Inc.’s English-language newspapers and digital properties on March 25.
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