The opportunities in local media

As yesterday’s local media companies wind down, tomorrow’s local media companies are being born.
And like actual childbirth, local media company birth isn’t postcard pretty. Yesterday’s local media will underestimate and scoff at these scrappy news startups as they fumble with accuracy, delivery, ad products, pricing, and polish.
You’ll hear the old guard say, “That’s not actual news” and “They’re just an Instagram handle” and “Proper news organizations don’t do that” and “They’re not making any real money.”
As the media echo chamber gets louder using tired terms like “mobile storytelling,” tomorrow’s local media companies are relentlessly focused on finding product/market fit. Why? Money.
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