There was once a time when smashing a plumber’s head through a brick to set free a golden coin, a mushroom, or a turtle shell had never been heard of before. Now, the act is as iconic as two white bars sliding up and down on either side of a screen batting back and forth a little white, digital ball.

Those video game references, for anyone who by some miracle missed them, are Super Mario Brothers, and Pong, respectively and Shigeru Miyamoto, the man behind a cadre of revolutionary Nintendo video games, including the Italian plumbers, says its time for a return to more groundbreaking ideas.

“What the other companies are doing makes business sense,” Miyamoto, 61, told the Telegraph in a report earlier this week. “But it’s boring. The same games appear on every system. At Nintendo we want an environment where game creators can collaborate and think of ideas for games that could have never happened before.”

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