La Presse, the Montreal-based French language daily, announced today that it will no longer publish its weekday print editions as of Jan. 1. The paper will continue publishing in print on Saturdays.
In a release, the decision stems from the success of its free tablet edition, La Presse+, which less than three years after months after its launch, out performs the print edition of the 131-year-old newspaper.
La Presse+ readers spend an average of 40 minutes on the site on weekdays and 60 minutes on Saturdays, the statement says. La Presse+ is also renewing readership and lowering the average age of readers in the 25-to-54 age group, who make up 63% of its audience.
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