Since Apple banned Flash on its mobile devices, advertisers and creative professionals accustomed to using the software to build digital ads have been forced to experiment with drag-and-drop HTML5 tools and open source technology in order to create ad content for a multi-screen audience. To say this hasn’t been easy would be an understatement.
Adcade, a New York-based software company, is committed to solving this problem, and today launched their HTML5 animation software, Epoch™ (pronounced “Epic”), which simplifies the creation of responsive, multi-screen ads and provides a similar user flow to that of Flash, the most widely adopted digital animation tool.
Built for both designers and developers, Epoch comes with an extensive out-of-the-box feature set and a designer-friendly interface, putting it in the same category as Google Web Designer and Adobe Edge, and distancing itself from ad server-dependent tools like Celtra AdCreator and Flite Studio, which monetize by charging a CPM.
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