When it comes to hiring hot young car designers, Detroit’s automakers face tough competition from an unlikely but glamorous source: Hollywood.
Ralph Gilles, head of design for Chrysler Group, told an audience in Detroit this morning that both moviemakers and carmakers use the same powerful software to digitally design their products.
“Digital surfacers” — designers who use computers to create and virtually test new vehicles and components before they exist in the physical world — are the fastest growing segment of automaker design teams, Gilles said.
“Those are the virtual builders,” Gilles told several hundred people at the Detroit Regional Chamber 2014 MICHAuto Summit this morning.
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