This is a problem that has persisted for years; over a decade even, and has been regurgitated so often that it is now considered fact. Yes, it is the concept that 2-D animation (read: traditional, hand-drawn animation) is ‘dying’.
Why use the word ‘dying’ though. It conjours up images of a worn and feeble art style, struggling to stay on its feat like the champion boxer who, eight rounds in, has taken just about all the punches he can and staggers around the ring in a foggy daze, unsure of where his opponent is or even how to even hit back. In this case, CGI is the up and coming fighter, and is getting ready to deliver the one knockout punch.
Except that it can’t, it just can’t seem to land in the right spot. Traditional animation continues to duck and weave despite what the mainstream press will have you believe, and what many thought at the turn of the millennium.
Yet what plenty of media outlets would prefer to believe is that the judge’s bell is ringing loud and clear when they reported on a crowdsourcing campaign for a 2-D animated production. Practically every one made light of the need to ‘save’ 2-D animation or at least stave off its untimely death.
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