Gamergate, a diffuse but relentless online anti-feminist movement aimed at drubbing feminist women out of game development and criticism, continues to expand the scope of its attacks. First it started as a traditional anti-feminist campaign, targeting individual women in hopes that they’d quit the industry rather than suffer any longer. When that didn’t work, they moved into targeting advertisers of websites that hire feminist women. They were sadly successful when Intel pulled its advertising from a website Gamasutra, which had offended the Gamergaters by running a piece that argued video games should be for everyone instead of just for angry white guys. Now the circle of victims has expanded even beyond just the gaming press, as the website Gawker is being threatened with the loss of its Mercedes advertising after Mercedes got a deluge of emails from Gamergaters who take offense at the multiple pieces Gawker and its sister sites have run criticizing Gamergate.
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