Trip Hawkins founded Electronic Arts in 1982, where he created the first John Madden Football video game. Now the Madden games are among the bestselling video game franchises of all time and Trip is a video game legend.
When you ask Trip to remember the early days, he points out that the original business plan for Electronic Arts had substantial sections which described the potential for developing learning games. Certainly, building sports games that worked more efficiently and more vibrantly than the old dice and card board game simulations was a priority, but he took that for granted. When he imagined the promise of the digital interactive media, the potential impact on education was always clear.
Trip is now realizing the educational part of his original vision for the video game industry. IF…The Emotional IQ Game is an iOS tablet game that focuses on SEL (social and emotional learning). I’ve been playing IF… with my kids and I’m excited to see such game making expertise and experience being used in such a positive way.
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