Edmonton Sun and Journal soon to shack up

Now that they have been Postmedia employees for all of four months, the editorial and advertising staff of the Edmonton Sun will move this fall into the Edmonton Journal’s building on 101st Street in downtown Edmonton.
But fear not, promises Edmonton Journal Editor-in-Chief Margo Goodhand, when the Sun refugees arrive from their down-at-heels east side cubicle farm on a rather déclassé stretch of 50th Street, probably in September, the papers will each have their own newsroom, as well as “distinct print and digital brands.”
Heaven knows, there should be enough room in the Journal building to accommodate them all!
While reporters and editors from the Sun and Journal will not yet have to share space — sparing such presumably incompatible columnists as the Journal’s Sheila Pratt and the Sun’s Lorne Gunter that particular discomfort, thank goodness — their colleagues in advertising will. “We are amalgamating our local sales teams in shared markets such as Edmonton,” Goodhand explained in an email, “so that our reps can sell multi-platform programs across all of our local brands.”
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