Purdys Chocolatier says the buy Canadian movement has generated so much demand for its products that it decided to sell them outside its own stores for the first time in its 118-year-old history.
Kriston Dean, the Vancouver-based confectionary company’s vice-president of marketing and sales, says as soon as tariff tensions emerged, shoppers’ interest in the brand was piqued.
The brand’s website traffic jumped more than 200 per cent.
Such numbers gave the company the confidence to forge a deal with Pattison Food Group to put four varieties of Purdys chocolates on the shelves of Save-On-Foods.
Dean says Purdys is watching to see how its chocolates perform at Save-On-Foods to help determine whether it should expand its brand even further outside its own stores.
See full Canadian Press story here
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