Crain bets on email newsletters

Email newsletters are highly personal: Landing directly in our inboxes, bidding us good morning and good night, crafted to sound more like a knowledgeable friend than a news organization.
Crain Communications is doubling down on email as a means of amplifying its reach. The Detroit-based publishing group is best known for its city-centered business newspapers, such as Crain’s New York Business and Crain’s Chicago Business, and its trade periodicals, including Advertising Age and Autoweek. It already sends out breaking news and digest newsletters associated with those publications.
To serve the communities where Crain’s doesn’t currently run a dedicated magazine, newspaper, or website, the company has launched nine city-based morning email newsletters that draw from a mix of original content, stories from Crain’s publications, and business- and tech-related stories from other news outlets. Currently, readers in Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, San Francisco, Silicon Valley, and Washington, D.C., can sign up for the free curated emails tailored to their cities (there are also breaking news email options for each location). Emails go out to subscribers around 8 a.m. each weekday in their time zones.
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