by Gary | Jul 2, 2014 | General, Industry News |
Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for...
by Gary | Jun 30, 2014 | General, Industry News |
A small roar erupted in the crowded workshop. Krautreporter, with hours to go, had met its crowdfunded goal, gaining a commitment of €60 each from what would turn out to be 17,000 people. The €1.020 million ($1.38 million) raised means that Krautreporter will go live...
by Gary | Jun 27, 2014 | General, Industry News |
They glumly marched into the third-floor newsroom of The Orange County Register’s Santa Ana headquarters on June 9: editors, reporters, bureau chiefs, sales reps, the copy desk, photographers—almost the entire staff, gathering to hear their fate. Nearly two...
by Gary | Jun 27, 2014 | General, Industry News |
The modern behavioural complexities of audiences would make any but the most enthusiastic media mogul of the past throw in the towel and call it a day. There used to be only one device that audiences read newspapers on, and that was, er, paper. Now, there are mobiles,...
by Gary | Jun 20, 2014 | General, Industry News |
Last week Facebook dropped a bomb on the industry with the announcement it will target ads based on the browsing histories of its users. The news highlights the need for greater consumer controls around how their data is collected and used online. Every page you visit...
by Gary | Jun 19, 2014 | General, Industry News |
The future is digital, of course — but in the present, the revenues generated by print are absolutely critical to supporting local newsrooms. So it makes sense to pay attention to print strategy. Read More
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