It’s official: we’ve reached the final frontier of video game adaptations. A Tetris movie is in the works!
Threshold Entertainment, the studio behind the two late ’90s Mortal Kombat movies, are teaming with The Tetris Company (a gaming company that deals exclusively in Tetris) to bring us a feature film based on little blocks that fall into a neatly-stacked rectangular pile. Why? Because branding.
“Brands are the new stars of Hollywood,” Threshold CEO Larry Kasanoff, told the Wall Street Journal’s Speakeasy blog. He’s right, of course. If he wasn’t, we wouldn’t be getting a Marshmallow Peeps movie. Or a View-Master movie (although that one didn’t last song). Or any other toy/game/sumptuous marshmallowy snack treat that has no discernible film-like properties but is being made because people recognize the name.
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