By Charlotte Tobitt, PressGazette, July 3, 2025
The president of one of Canada’s top media companies has explained how news is key to the company’s digital future.
Bell Media owns CTV News, the biggest English-speaking TV, radio or print newsbrand in Canada with a weekly reach of 28% by the latest Reuters Institute Digital News Report.
It was also found to be the second-biggest online newsbrand with a weekly reach of 19%, behind public broadcaster CBC News on 23%, and it was the most-trusted newsbrand (63%) among a non-exhaustive list, just ahead of CBC News (62%).
Yet news is ultimately a small part of what Bell Media does. It also owns CTV, Canada’s most-watched TV network, other channels, out-of-home advertising network Astral, French-language network Noovo, radio and podcast app iHeartRadio Canada, and has partnerships with various product companies and facilities.
It is also focusing on growth at streaming service Crave, which has just announced a massive expansion, and is launching a bundled subscription with Disney+ and Bell’s sports platform TSN.
Bell Media president Sean Cohan told Press Gazette that nonetheless news is “valuable” and “an important proof point” in the company’s digital transformation.
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