New York Times reports surprise profit

New York Times Co. swung to a third-quarter profit on lower operating costs and what its chief executive touted as its best advertising quarter this year. New York Times, like other newspaper publishers, has come to rely more heavily on circulation and subscription...

Flood of Tribune employees signs up for buyout

Hundreds of Tribune Publishing employees may accept a buyout offer and hit the exits by year-end, giving the newspaper company a chance to cut labor costs but saddling it with hefty severance payouts and a loss of experience. At the Los Angeles Times, Chicago Tribune...

Building audience loyalty in blogging

It’s only fitting that a blog about pharmaceutical companies would be adept at staving off death. For almost a decade, Ed Silverman has gained a reputation for his encyclopedic knowledge of the world of drug manufacturers and his ability to keep Pharmalot, his one-man...

McClatchy sees 10 percent ad revenue decline

McClatchy opened the 3rd quarter earnings season for newspaper companies today reporting weak financial results typical of the industry so far this year. The company recorded a loss of $1.1 million on revenues of $251.2 million. Advertising revenues were off 10.2...

Are mobile ads actually getting seen?

Having addressed marketers’ concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising. In May, the MRC made its first statement on mobile...