By Charlotte Tobitt, PressGazette, Jan. 21, 2025
US news agency Associated Press reached record audiences in 2024 after relaunching its consumer-facing news website the year before.
APNews.com received 2.6 billion page views in 2024, up 39% compared to the year before, according to figures shared by the publisher and agency.
Press Gazette understands its direct-to-consumer revenue, including advertising, grew by more than 20% as a result.
The AP has had a consumer-facing platform for about ten years but it has seen significant investments since 2023.
The agency is currently undergoing a drive to diversify its revenues away from a reliance on its core business of licensing content to publishers, which made up 82% of revenue in 2023. Two major US publishers, Gannett and McClatchy, ended their AP wire contracts last year and in November AP announced plans to cut 8% of its staff as it responded to the “evolving needs of our customers”.
In June 2023, the AP announced a major site relaunch and redesign.
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