In China nothing quite catches people’s imagination quite like animation. However, while the industry has seen several big success stories such as Pleasant Goat and Big Big Wolf and Boonie Bears over the years, even more attempts on both small and big screens have met with failure. Despite this previous trend, experts and insiders believe that with the rise of online streaming platforms such as iqiyi.com and letv.com, a new fast-growing wave of opportunities is on the horizon for Chinese animation.
According to a forum hosted by Chinese streaming site iQiyi on September 29 at the Fuzhou Animation Carnival in Fujian Province, an increasing number of animation producers have begun creating works tailored to the tastes of audiences based on data collected by streaming sites.
Geng Xiaohua, vice president of iQiyi, explained that the site covers 95 percent of animated shows and films listed on the Top 200 Animated Shows and Films List compiled by Chinese search engine Baidu.
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