Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones. In other words, mobile gaming is exploding. So are mobile games destined to become the next great ad medium?
Talk to executives from both the online ad industry and the mobile gaming sector and you’ll find opinions are sharply divided on this issue. You’ll hear sentiments ranging from”this is the future of advertising” to “this is never going to happen.”
Google, at least, seems to believe there is potential in mobile game advertising. The company is building out a technical infrastructure aimed at establishing a standard ad product for the burgeoning medium, hoping to attract big advertisers, say people familiar with the matter.
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