A homepage for the social media age

Social media has largely become the shop window for consuming news, bringing in most traffic alongside search engines.
But does this mean publishers should no longer invest in redesigning their homepage? This article is the first in a series looking at how news organisations are now approaching the homepage, after it was pronounced dead by many in 2014.
The Guardian launched an international homepage in October for readers outside the UK, US or Australia, to capitalise on the 20 per cent increase in global traffic that occurred since the website redesign in January.
The flexible design allows international editors from the US or Australian edition to make their own choices around the stories they wish to promote on the homepage, which could be features or more analytical pieces rather than hard news for example.
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