Back in the semi-early days of arcade and video games – once we had progressed beyond simple geometric shapes such as Pac-Man’s sliced circle or Asteroids’ rotating arrow – character design was crucial. It was a challenge. Developers had to make every pixel count to ensure the star of their game didn’t look too similar to a moustached plumber or a blue hedgehog.

And yet ironically, as tools and graphical capabilities have improved, a push towards realism has led to many of the industry’s leading franchises veering towards generic protagonists. How often does a best-seller have someone other than a muscular, gun-wielding man or a svelte female on the cover?

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