This Friday, the video game industry will see the birth of another award show meant to honor its best offerings of the year, one run by a familiar face. Geoff Keighley has been the mastermind behind many years of the Video Game Awards, shortened to the VGAs, and then eventually just “VGX,” and now the entire affair is being reborn under a new identifier, The Game Awards.

Live from Vegas this Friday night and broadcast on practically every site capable of streaming video, The Game Awards aims to be a shift in tone from the VGAs, which previously aired on Spike, the “men’s interest” channel. But Keighley’s vision has detached itself from direct ties with its longtime network and the new show is being broadcast primarily through livestreams, how any good gamer watches game-related content in 2014.

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