By Jim Edwards, PressGazette, Aug. 24, 2023
…”Both Axios and LNN run incredibly lean operations: typically, they employ no more than two reporters per city. Those writers focus closely on what readers want and what they can actually deliver. This has had some counterintuitive results.
“Traditionally, local papers in America heavily cover high school sports because parents love seeing their kids’ names in the paper. But Brodbeck has banned youth sports coverage from his sites because he was irked by the number of reader complaints it generated.
“We used to get all these emails [which said]… ‘why aren’t you covering my kid’s team?’ And with all that aggravation didn’t come a ton of readers to the stories we were publishing. So, I figured out pretty early on that that it was pointless to try to cover high school sports,” he says.
…”Likewise, the mantra at Herrmann’s The Mill is to reduce quantity and focus on quality.”
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