By Jim Edwards, PressGazette, July 27, 2023
The Independent expects to see revenues increase again this year despite Facebookand Google dialling down news in their algorithms.
“They’ll go up, very much up,” chief executive Zach Leonard told Press Gazette. “And they’re going up in all categories. So, advertising, content sales, and direct revenues [from readers].”
The rise would come after last financial year’s record revenue increase of 12% to £46.3m, through September 2022.
While many digital newsrooms are struggling — earlier this year Vice went bankrupt and Buzzfeed shuttered its news operation — The Indy is bucking the trend by focusing on the quality of its audience rather than the sheer size of it, Leonard explained.
…Page load speed is one of the often-abused measures in the news business, with many digital newsrooms historically favouring maximum ad load in the belief that maximum revenue will follow. The problem is that the more ad units you have, the slower the pages load. Readers sometimes give up and click away before a page is complete – and Google punishes websites whose pages load slowly.
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