NEW YORK (AP) — For the first time in 2020, the newspaper industry earned more money from circulation than advertising.

Yet like many of the other benchmarks noted this week by the Pew Research Center in the first of a series of reports on the state of the news media, that’s not necessarily good news.

Circulation revenue, from people buying digital or print subscriptions, reached $11.1 billion in 2020, Pew said. The newspaper industry reported $8.8 billion in ad revenue last year.

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