A wise person (not me) once said that in predictions of media change it is relatively easy to get the direction right but lots harder to forecast timing and magnitude.
Take, for example, my effort in this space a year ago. I thought 2015 might be the year legacy print media broke through with video that had wide audience appeal and generated an advertising windfall. Instead we got more experimentation, some growth but once again not enough to impact revenues and earnings. By the end of the year, the New York Times, a bellwether in the space, was switching out the leadership and much of the staff of its video production unit.
Only a little chastened, let me suggest three big media business trends that bubbled throughout 2015, continued to make news during the holiday break and will be with us through the next year.
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