'Sticky videos' the goal of publishers

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.
One recent tactic: using “sticky” or “pinned” video players, which allow for continuous video viewing while users scroll through articles on publishers’ sites.
On some CNN.com articles, for example, users are greeted with a video ad that plays automatically at the top of the page. If a user scrolls past the video to read text below it, the video player shrinks and hovers in the top-right corner of their browser window, ensuring it’s always in-view as they move around the page. Editorial video content typically follows the ads.
A similar video player can now be found on pages at DailyMail.com.
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