By Bron Maher, PressGazette, Nov. 19, 2024
A wave of news publishers have arrived on Bluesky in recent days, following audiences and journalists departing X/Twitter.
Days after announcing it was leaving X, The Guardian has become one of a flurry of news publishers to set up an account on the rival microblogging platform.
A significant uptick in account registrations since the US election has prompted a wave of new journalists and publishers to start posting to Bluesky over the past week. As of midday Tuesday it had 20 million accounts, up from 16 million before the weekend.
There has been a gradual flow of users from X toward rival platforms since Elon Musk bought the network in October 2022, but the influx has accelerated since the tech entrepreneur became closely involved with Donald Trump’s re-election campaign and then his fledgling second administration. Meta platform Threads, which has signalled an intent not to get entangled with the news industry, appears not to have benefitted from the exodus in the same way as Bluesky.
In the past week, a group of more than 30 journalists put their names to an open letter declaring X to be “no longer a useful tool” for reporting.
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