BY CHARLOTTE KLEIN, Vanity Fair, SEPTEMBER 21, 2023
In August, staff on the Business desk of The New York Times got an email from the Trust team, alerting them that they would be rolling out new reporter bios and asking them to submit a new author page for themselves. “We want to get moving quickly on this,” the internal email, reviewed by Vanity Fair, states. “The masthead feels it’s especially important to highlight the human aspect of our work as misinformation and generative AI proliferates.”
“Readers tend to seek out information about a reporter in moments of doubt or agitation: when they encounter a viewpoint they dislike in our reporting, or they perceive inaccuracy or bias. In these moments, bios can play an important role in assuring readers that we are fair-minded, committed to a high standard of integrity, and free from conflicts of interest,” the email states, adding: “Bio pages also rank highly in Google.”
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