By Dominic Ponsford, PressGazette, Jan. 13, 2025
Mirror journalists have been given individual targets for online page views in a move that has raised concerns for some about the potential impact on editorial quality and future job security.
Some journalists whose roles are currently more focused on supporting the print edition are particularly concerned about hitting online page-view targets.
Page views is seen by some as a metric that encourages reporters to produce quickly-written stories with overly sensational headlines about a narrow range of topics (such as the weather and TV) .
Mirror editor-in-chief Caroline Waterson told Press Gazette her journalists have nothing to fear from page-view targets: “The Mirror is a proud tabloid brand and it will always be in its ethos to reach lots of people.”
“With that in mind, why shouldn’t we be ambitious for every single story we produce? Of course, some stories will reach millions and others a more modest but still solid number. But we should always aim to have as many people reading and remembering a Mirror story whether that be in print or online. We should want people returning for more of those stories time and time again and we should want them to be staying with us longer.”
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